Animation Direction, Design, Animation - Claire Armstrong Parod and Joel Parod
Animation Production - Z Animation
Live Action - Anonymous Content
Agency - McCann Erikson
In about an eight month span from 2005 to 2006 my wife and I co-directed the animation for Microsoft’s Corporate Branding Campaign “Realizing Potential”, which was comprised of 6 spots and targeted for 32 countries around the world.
The commercials are a combination of white line animation layered onto beautiful live-action vignettes shot in Berlin and Tokyo.