The Art of  Joel Parod

Animation Direction, Design, Animation - Claire Armstrong Parod and Joel Parod

Animation Production - Z Animation

Live Action - Anonymous Content

Agency - McCann Erikson


In about an eight month span from 2005 to 2006 my wife and I co-directed the animation for Microsoft’s Corporate Branding Campaign “Realizing Potential”, which was comprised of 6 spots and targeted for 32 countries around the world.

The commercials are a combination of white line animation layered onto beautiful live-action vignettes shot in Berlin and Tokyo.

Microsoft - Realizing Potential

2006 International campaign