Animation Artist & Illustrator

Joel Parod

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Animation Direction, Design, Animation - Claire Armstrong Parod and Joel Parod

Live Action - Anonymous Content

Agency - McCann Erikson

In about an eight month span from 2005 to 2006 my wife and I co-directed the animation for Microsoft’s Corporate Branding Campaign “Realizing Potential”, which was comprised of 6 spots and targeted for 32 countries around the world.

The commercials are a combination of white line animation layered onto beautiful live-action vignettes shot in Berlin and Tokyo.

Microsoft - Realizing Potential